Focus on U.S. Direct Sales Lifts Nike Sales
- Scott Peters
- U.S.A. New York City
Nike said February quarter sales rose 5% to $10.87 billion from a year ago and earnings edged lower to $1.4 billion from $1.45 billion in the previous quarter. Earnings per share fell to 87 cents from 90 cents. The athletic goods maker has increasingly shifted from wholesale to selling direct.