Fitness Champs Holdings Ltd. (New)

• Fitness Champs Holdings Ltd. (New)
• Consumer Services

FCHL

Offering Team

Pre-IPO Investors

Deal Highlights

We believe we are one of the leading sports education providers in Singapore specializing in the provision of swimming programs to students, with more than 240 certified swim coaches as of the date of this prospectus. In 2023, we were the largest service provider of the SwimSafer Program based on the number of assessment bookings, accounting for approximately 30% of market share; and we are one of the few swim education providers in Singapore that provides both (i) services to students under training programs funded by the Singapore Government and (ii) provision of customized private swimming training services. We offer general swimming lessons to children and adults, with ladies-only swimming lessons available, as well as aquatic sports classes such as water polo, competitive swimming and lifesaving.

We believe in imparting the correct swim stroke techniques and skills to all of our students so that they can learn to swim within the shortest time span in a variety of strokes, ranging from freestyle, breaststroke, butterfly, survival backstroke and side kick. We aim to make swimming an enjoyable and affordable sport for children and adults, for water safety and as a way of keeping fit and healthy. We also plan to enter into other sports including pickleball, targeting to be a diversified sports education provider.

We are one of the largest providers of swimming lessons to children enrolled in public schools under the MOE through the SwimSafer program, and have been offering private swimming lessons to children, youths and adults under our brand “Fitness Champs” for more than 13 years since 2012.

As of the date of this prospectus, our Group has successfully obtained more than 1,040 contracts with schools through our designation by the MOE to provide SwimSafer programs. Over 170,000 students have been certified by our coaches through the SwimSafer program since 2013. During the same time period, we have worked with more than 11,000 students through private swim classes. Our founder, Ms. Lee, has been a swim coach for more than 26 years (since 1999) and is registered with the NROC. Please refer to the section entitled “Regulatory Environment” for more details.
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We believe we are one of the leading sports education providers in Singapore specializing in the provision of swimming programs to students, with more than 240 certified swim coaches as of the date of this prospectus. In 2023, we were the largest service provider of the SwimSafer Program based on the number of assessment bookings, accounting for approximately 30% of market share; and we are one of the few swim education providers in Singapore that provides both (i) services t More

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