Our company, LQR House Inc., intends to become the full-service digital marketing and brand development face of the alcoholic beverage space. We also intend to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. To date, our primary business includes the development of premium limited batch spirit brands, establishing an exclusive wine club, and marketing internal and external brands through an exclusive agreement with a U.S.-based e-commerce portal. We believe that the marketing and brand management services we provide to our wholly owned and third-party clients will increase brand recognition thereof, and drive sales thereof through our e-commerce platform partner.
Our Key Partnerships with CWS and Ssquared
We have an exclusive marketing agreement with Country Wine & Spirits Inc. and Ssquared Spirits Inc., which we refer to as CWS and Ssquared, respectively, and which together own and operate one of the largest online retailers of liquor in the United States, located at www.cwspirits.com, which we refer to as the CWS Platform. In this three-way business relationship, Ssquared operates the CWS Platform on a day-to-day basis, for example, by ensuring timely stocking of product and communicating with the CWS influencer network; Rilo Import & Export Inc. by CWS provide import, fulfillment, and distribution services for all products sold on the CWS Platform; and our company handles 100% of the promotion of the sale of spirits and other beverage products via the CWS Platform through the internet and through various social media channels.
Specifically, our company obtained the sole right to manage and make decisions regarding user-facing content on the CWS Platform, including the placement and removal of products and the creation and management of promotional initiatives. The grant of rights to our company is exclusive such that, during the term of this agreement, April 1, 2021, through April 1, 2031, Ssquared and CWS shall not grant to any third party any right to promote or advertise products on the CWS Platform and shall not shall directly or indirectly promote or advertise any products themselves. This agreement may be terminated upon a material breach by a party thereto that goes uncured for longer than 30 days or at any time by our company with thirty days written notice to each of CWS and Ssquarred. For additional information about the consideration due under the agreement, please see “Certain Relationships and Related Party Transactions – Transactions with Related Persons”.
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Our company, LQR House Inc., intends to become the full-service digital marketing and brand development face of the alcoholic beverage space. We also intend to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. To date, our primary business includes the development of premium limited batch spirit brands, establishing an exclusive wine club, and marketin More
