Chanson International Holding

• Chanson International Holding
• Consumer Non-Durables

CHSN

Offering Team

Pre-IPO Investors

Deal Highlights

We manufacture and sell a wide selection of bakery products, seasonal products (i.e. products sold during particular holiday seasons), and beverage products; we also offer eat-in services in some of our stores. We currently focus our business in Xinjiang of the PRC and New York City and plan to expand to other regions of the PRC and the U.S., with a goal of opening three to five new stores in China annually and 10 new stores in the United States during the next five years. We aim to make healthy, nutritious, and ready-to-eat food through advanced facilities and industry research and to create a comfortable, yet distinguishable store environment in which customers can enjoy our products.

We sell our products primarily through (i) a bakery chain consisting of 29 stores operated by Xinjiang United Family and its VIEs, under our “George?Chanson” brand in Xinjiang, and (ii) through Chanson 23rd Street in New York City. We are also currently renovating spaces for the opening of a new store in New York City. Selling through our own stores allows us to run our entire operation more efficiently and to exercise greater control over the quality of our products and the presentation of our brand, and to better manage customer experience in our stores. We also sell our products on our digital platforms and through third-party online food ordering platforms. Our current customer base consists of both individual and corporate customers. To expand our customer base, we have developed a variety of marketing and sale strategies, such as increasing our presence on social media platforms, devising pricing and discounting programs, and improving customer in-store experience.
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We manufacture and sell a wide selection of bakery products, seasonal products (i.e. products sold during particular holiday seasons), and beverage products; we also offer eat-in services in some of our stores. We currently focus our business in Xinjiang of the PRC and New York City and plan to expand to other regions of the PRC and the U.S., with a goal of opening three to five new stores in China annually and 10 new stores in the United States during the next five years. We More

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