Kuke Music Holding Limited

• China
• Kuke Music Holding Limited
• Consumer-Services

KUKE

We are a leading provider of classical music licensing, subscription and education services in China. Powered by our rich and diverse content offerings, we were the largest classical music licensing service provider and the second largest online classical music subscription service provider in China in 2019, according to Frost & Sullivan, representing 46.6% and 13.8%, respectively, of the market share in terms of revenue. Leveraging our extensive content library and deep expertise in music education, we are also a leading smart music education service provider in China.

According to Frost & Sullivan, we ranked first in smart piano wholesale revenue, with a 20.4% market share, and second in both sales revenue of smart pianos and smart piano education services and number of music students using our smart pianos, with a 20.5% and 20.4% market share, respectively, in 2019. In addition, following our acquisition of BMF in February 2020, we are one of the few companies in China with the experience and scale to organize large-scale live classical music events. With nearly twenty years of experience in the music industry, we have devoted ourselves to making classical music more accessible in China.

        The classical music market in China has grown rapidly in recent years, driven by the rising popularity of classical music, the digitization of classical music content and favorable government policies. We identified this significant market opportunity early and we were one of the first classical music licensing and subscription service providers in China.

Leveraging our long-standing relationships with world-renowned music labels and publishers, especially Naxos and years of music production and content acquisition efforts, we have built the largest library of classical music content in China as of December 31, 2019, according to Frost & Sullivan, which consisted of approximately 1.8 million music tracks, including 1.6 million tracks of traditional classical music and 220,000 tracks of jazz, world, folk and other genres of music that in aggregate covered approximately 42,000 musicians, 2,000 musical instruments and 160 countries and regions, as well as 1,900 video titles, 250,000 spoken content tracks and 5,750 volumes of sheet music. The vast majority of our content offerings have been licensed to us on an exclusive basis.

        We license our music content primarily to online music entertainment platforms, such as Tencent Music Entertainment Group, digital music service providers, such as NetEase Cloud Music, as well as film and TV production companies, airlines and smart hardware companies. As of September 30, 2020, we licensed approximately 800,000 tracks of classical music from over 200 music labels to our licensees. Our music subscription service provides users with high-quality online and offline streaming access to our content library. Users can access our platform from our website, mobile app and smart music devices.

As our encyclopedic catalog is especially suitable for educational and professional use, we have attracted a large number of universities, music conservatories, public libraries and individuals to subscribe to our service over the years. As of September 30, 2020, we had 743 institutional subscribers, including 444 universities and music conservatories and 299 public libraries, spread across all provinces, autonomous regions and municipalities in China, except Tibet. 

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