Jowell Global Ltd.

JWEL

We are China’s leading cosmetics, health and nutritional supplements and household products e-commerce platform. We offer our own brand products to customers and also sell and distribute health and nutritional supplements, cosmetic products and certain household products from other companies on our platform. In addition, we allow third parties to open their own stores on our platform for a service fee based upon their sale revenues generated from their online stores and we provide them with our unique and valuable information about market needs, enabling them to better manage their sales effort, as well as an effective platform to promote their brands. We currently operate under four sales channels: Online Direct Sales, Authorized Retail Store Distribution, Third-party Merchants and Live streaming marketing.

Shanghai Juhao started its operation in 2012 and is among the first group of membership-based online-to-offline cosmetics, health and nutritional supplements and household products e-commerce platforms in China. Today, we offer an online platform LHH Mall through Shanghai Juhao which holds an EDI (Electronic Data Interchange) certification approved by the Shanghai Communication Administration pursuant to the requirement of MIIT dated February 1, 2019 valid for 5 years, selling our own brand products manufactured by third parties as well as international and domestic branded products from 200+ manufacturers. As of December 31, 2019, our platform had 1,563,574 VIP members who have registered on our platform, 169 merchants who have opened their own stores on our platform, and 71.6% of products sold on our platform were cosmetics and health and nutritional supplements. We also sell household products, such as pots and pans, paper towels, cups, vacuum cleaners, massagers, towels on our platform, and those products account for 28.4 % of the products sold on our platform. As of June 30, 2020, our platform had 1,774,845 VIP members who have registered on our platform, 174 merchants who have opened their own stores on our platform, and 70.88% of products sold on our platform were cosmetics and health and nutritional supplements and the remaining 29.12% of the products sold on our platform were daily household products. 

Since August 2017 we have been also selling our products in our authorized retail stores all across China. Operating under the our brand name of “Love Home Store” or “LHH Store”, the authorized retailers may operate as independent stores or store-in-shop (an integrated store), selling products that they purchased through our online platform LHH Mall under their special retailers accounts with us which provide them with major discounts. As of June 30, 2020 and October 31, 2020, we have authorized more than 22,097 and 23,727 Love Home Stores in 31 provinces of China, respectively, providing offline retail of our products.

Offer Price Offer Size 3-Year Outlook Volatility 1st Day Turnover
$7.00 3,710,000 Positive High 43.66%

Offering Team

Deal Managers

  • Network 1 Financial

Lawyers

  • Hunter Taubman Fischer & Li LLC

Auditors

  • Friedman LLP

Pre-IPO Investors

Investors

  • Google Ventures
  • Intel Ventures
  • Patricoff Ventures
  • Kleiner Perkins

Pre-IPO Holdings(%)

  • 30
  • 20
  • 05
  • 18

Deal Highlights

Deal Tracker

Investors

Filing

16 Mar, 2021

Offer

17 Mar, 2021

Look Ahead

Lock Up Expiry

17 Sep, 2021

Earning

Nov 1, 2018

IPO Terms

Offer Price $7.00
Offer Size 3M

Market Sentiments

Stock Price