WiMi Hologram Cloud Inc.

• WiMi Hologram Cloud Inc.
• Technology

WIMI

Our Vision

        Our vision is to become the creator of the largest holographic AR ecosystem in China.

Our Business

        We offer AR-based holographic services and products to cater to our customers' needs, all centered upon providing an innovative, immersive and interactive holographic AR experience for our customers and end users. "Customers" are those who have entered into contracts with us and used our services pursuant to such contracts during the relevant period. Currently, our offerings consist primarily of (i) holographic AR advertising services and (ii) holographic AR entertainment products.

During the three months ended March 31, 2019, approximately 80.3% and 19.7% of our revenues were generated from our holographic AR advertising services and holographic AR entertainment products, respectively. In the year ended December 31, 2018, approximately 80.5% and 19.5% of our revenues were generated from our holographic AR advertising services and holographic AR entertainment products, respectively. In the year ended December 31, 2017, approximately 69.3% and 30.7% of our revenues were generated from our holographic AR advertising services and holographic AR entertainment products, respectively.

    Holographic AR Advertising Services

        Our holographic AR advertising software enables users to insert into video footages real or animated three dimensional ("3D") objects that integrate seamlessly within the scene of such footages. Our online holographic AR advertising solution embeds holographic AR ads into films and shows that are hosted by leading online streaming platforms in China. During the three months ended March 31, 2019, holographic AR ads produced using our software generated a total of approximately 2.3 billion views, as compared to approximately 1.2 billion views during the three months ended March 31, 2018, representing an increase of 91.7%. In the year ended December 31, 2018, holographic AR ads produced using our software generated a total of approximately 6.6 billion views, as compared to approximately 4.9 billion views during the year ended December 31, 2017, representing an increase of 34.7%. "View" is also known as "impression". Each time an advertisement is fetched, it is counted as one impression or one view. CPM, or cost per thousand impressions, is a term used in traditional, online advertising and marketing related to web traffic, which refers to the cost or expense incurred for every thousand potential customers who view the advertisement.

During the three months ended March 31, 2019, we had 65 customers, as compared to 49 customers during the three months ended March 31, 2018. Average revenue per customer was approximately RMB 1.0 million during the three months ended March 31, 2019, as compared to approximately RMB 0.7 million during the three months ended March 31, 2018. During the year ended December 31, 2018, we had 121 customers, as compared to 97 customers during the year ended December 31, 2017. Average revenue per customer was approximately RMB 1.5 million during the year ended December 31, 2018, as compared to approximately RMB 1.4 million during the year ended December 31, 2017. Average revenue per customer is calculated by dividing the total AR advertising revenue by the number of customers. Average revenue increase was due to the improvement in technologies where we could embed more contents in the advertisements. The duration of a typical AR advertising service contract is one year.

        In 2018, we had 36 customers that each accounted for more than RMB 1.5 million of our revenues in our AR advertising services business. We had 20 such customers in 2017. Among all our customers, the rate of customers who contributed more than RMB 1.5 million revenues in our AR advertising service was 20.6% in 2017 and increased to 29.8% in 2018. In addition, our customer retention rate, which is defined as the percentage of customers who have purchased more than once during a specific period in our AR advertising business was 19.6% and 30.6% in 2017 and 2018, respectively. We believe this material increase reflects our customers' satisfaction with our holographic AR advertising services.

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