Boqii Holding Limited

• Boqii Holding Limited
• Consumer-Services

BQ

You may have heard about “pet humanization”—a growing worldwide trend that represents a natural extension of humans taking care of themselves to the well-being of their pets. Over ten years ago, we set out to build Boqii with the simple goal of connecting China’s fast-growing “1st generation” pet parents who were taking more interest in the wellness and happiness of their pets.

Pets cannot speak, so their owners need to turn to someone who has the relevant experience. Education on pet parents is particularly important due to high percentage of first generation pet parents. With this idea, our online community soon became a rich and reliable source of information to those who were often more overwhelmed than informed by torrents of inconsistent reviews of pet foods or pulling their hair out when their pets had a cold or allergy.

As we attracted more users to our community, we began to think about ways to help them get exactly what they were looking for—everything from pet foods, toys, or vitamins to shampoos. It did not take us long to create the first pet-focused online retailer in China. When we launched online retail in 2008, our goal was not just to attracting one-time shoppers but turning them into lifelong customers—through providing a truly tailored shopping experience where they would never dream of shopping elsewhere. At the core of our retail model is to provide an engaging and inspiring shopping destination that any generic retailer is not, through our deep understanding of the connections that pet parents have with their pets.

As we continue to grow and evolve, we came to realize that pet parents would ultimately gravitate towards one destination, driving products and service providers to the same place, a pet ecosystem that has already amassed a vast, loyal user base with abilities to enable and benefit the entire value chain. We believe this is bound to happen because it is what customers expect and demand.

With this belief, we began to envision fostering a pet ecosystem around our online sales platforms and expanding offline network. As of June 30, 2020, we had built close relationships with over 410 brand partners and a large base of physical pet stores and pet hospitals, by making their products and services more accessible and appealing to the growing base of pet parents in China. Through our brand influence and proprietary technology, we have also began to digitally connect and empower an extensive, growing network of physical pet stores and pet hospitals. 

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