ECMOHO Ltd.

• China
• ECMOHO Ltd.
• Consumer-Services

MOHO

Our mission is to improve the health and well-being of consumers in China. We strive to achieve our mission by empowering consumers with access to quality products and trustworthy content to better address their health and wellness needs and those of their families. 

We are one of China’s leading integrated solution providers in the rapidly growing non-medical health and wellness market. As an integrated solution provider, we act as the bridge between brand owners and Chinese consumers by marketing and distributing health supplements and food, mother and child care products, personal care products, household healthcare equipment and other health and wellness products. Through over seven years of operation, we have built an ecosystem where Chinese consumers are provided with customized health and wellness solutions that include quality products and trustworthy content.

We ranked first in China’s non-medical health and wellness integrated solution industry in terms of revenue in 2018 with a market share of 2.6%, according to Frost & Sullivan. The non-medical health and wellness integrated solution industry is the fastest growing segment within China’s health and wellness market, according to the same source. Leveraging our strong relationships with leading health and wellness brands home and abroad, comprehensive online channel coverage, loyal customer base, proven content generation and distribution capabilities, deep industry knowhow and extensive consumer data, we believe we are well positioned to solidify our leading position in China’s highly fragmented non-medical health and wellness integrated solution industry and to serve China’s broader health and wellness market.

As of June 30, 2019, we sourced around 5,000 SKUs of quality health and wellness products from around 40 brand partners, including Abbott, Gerber, Perrier, Puritan’s Pride and Wyeth Nutrition, and offered them to consumers through various online and offline channels, including major e-commerce platforms, such as Tmall and JD.com, social e-commerce platforms, such as Pinduoduo, Yunji and Little Red Book, as well as other online and offline retailers. We also provide value-added services, such as designing and operating online stores and organizing online and offline marketing campaigns, to our brand partners to help them extend their consumer outreach.

In addition, as consumers in China are increasingly seeking higher quality health and wellness products, we believe there is a growing need for trustworthy health and wellness content that guides consumers to reliable products that suit their own health and wellness needs. To address this growing need, we partner with over 1,100 healthcare experts and KOLs to generate health and wellness content, combined with product recommendations, and distribute such content to consumers through multiple online and offline channels. In the month of June 2019, we, together with these healthcare experts and KOLs, generated over 2,000 health and wellness articles. 

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